Case Study:

How Starr Cleaning Services Upgraded Their Site to Convert More Local Leads

We redesigned Starr Cleaning’s website to streamline quote requests, promote seasonal offers, and boost conversions. The result? A cleaner, bolder, lead-ready platform they can grow with.

How It Started

Starr Cleaning is a well-known, family-run service business offering carpet, tile, and upholstery cleaning. Their reputation offline was strong, but online, their website wasn’t pulling its weight.

They wanted to streamline how leads came in, highlight their seasonal offers, and reduce the constant back-and-forth of quoting over the phone. That’s when they reached out to us.

We started with a custom homepage mockup, aligned on their goals, and quickly moved into building a complete lead generation system.

Project Overview

This project wasn’t just about a prettier website, it was about building a system.

Here’s what we focused on:

Make their service offers pop visually
Capture leads directly through an optimized SmartForm
Showcase the team and real results to build trust
Position them for long-term growth with local SEO structure

Their new site needed to look sharp, feel fast, and match the professionalism they bring into every client’s home.

What We Did

1. Bold Website Redesign

Created a custom layout that makes booking and quoting easy
Featured their “$100 OFF” promo prominently on the homepage
Highlighted service types (tile, upholstery, carpet) with clear CTAs and visuals

2. Lead-Ready SmartForm

Built a branded SmartForm with conditional logic for service selection
Installed phone number capture + quote request routing to speed up responses
Designed it to work across desktop and mobile with instant alerts

3. Local Search Optimization

Wrote all service pages with lead-focused copy and local SEO in mind
Added schema markup, review widgets, and Google-friendly formatting
Structured pages to rank for both residential and commercial cleaning searches

Real Improvements

Better lead flow with a SmartForm and on-page quote requests
Stronger brand visuals tied to their existing vans and uniforms
Easy-to-update backend for seasonal offers and future service pages
A site built to convert—faster, cleaner, and ready for ads or SEO campaigns

Final CTA

If your current website feels outdated or you’re relying too much on phone calls and DMs, you’re leaving conversions on the table.

We help local service pros like Starr turn their website into a real sales asset.

Want a preview of how we’d do it for you?
Book a call
See our work

September 3, 2025
1:02 am

Trusted by top local businesses right here in Palm Beach County.

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Social media. Website. Video. Strategy.
We’ve worked with hundreds of local businesses across Palm Beach County, so we know what gets results.

★ ★ ★ ★ ★

What They Say

Real Results — Real Clients — Straight From Palm Beach Businesses

Working with Local Social has been an absolute game changer!
If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!

Great company and service! I had them help me with my website and they’ve done a great job. Also. Worked on my SEO which has boosted my business. I highly recommend these guys

Working with Local Social LLC was such a great experience! They created an incredible video for Timeless Wheels Rentals that truly captured the heart of what we do.

We’re so grateful for their talent and support and can’t wait to work together again in the future!

If there is someone that can capture the best shots on the ground or above the ground is the team of Local Social Marketing!! Wow I am obsessed with their work! Highly recommend!

Local Social captured the most perfect moments on camera from our networking event Sunday, the perfect go to marketing company for your business!

Awesome work with Kat and her team. So fun and easy to get everything organized. She and her team go above and beyond to give the best possible product and service. You will love her work.

If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!

I'm absolutely thrilled with the logo you created! You were incredibly quick, responsive, and easy to work with throughout the entire process.

Your pricing was also very reasonable. I highly recommend your services to anyone looking for a talented and efficient graphic designer!

I have been looking for a long time to improve our company’s marketing. I met Thomas at Local Social and he went above and beyond and exceeded our expectations.

I had an amazing experience working with Local Social LLC! Thomas helped me create my first YouTube video, and I couldn’t be happier with how it turned out.

He has the most professional camera equipment, and his expertise in videography, editing, and photography is next level.

Great service and very accommodating. Definitely give this company a try.

Did a project for me on my social media sites and I could not be happier. The media was outstanding and clients were very happy.

Owner is 100% professional and easy to work with. Did not feel rushed at all and covered everything I requested. Will definitely be using again very soon! Highly recommend!

I want to extend a heartfelt thank you to Thomas and the team at Local Social Marketing LLC for their incredible support in covering our Habitat for Humanity Veteran Build Kick-Off event.

From start to finish, he was professional, creative, and truly captured the energy and special moments of the event.

He has an incredible eye for detail, and the final video was beautifully edited—exactly what I was hoping for.

Amazing job these guys did for me logo looks great Very easy going people to work with highly recommend!

Thomas has been such a huge help with my social media these last few months.

I love the platform he uses to share his posts, which I can then approve, edit or comment on. It helps to be able to go back and look at the calendar that he created for the month and know that he has it under control and we can “set it and forget it!”

Great experience and took a weight off of my shoulders to have my posts scheduled for the month without having to worry about it. I highly recommend Thomas and his crew.

Thomas & Sebastian were attentive & responsive with helping me modernize my website!

Let’s Build Something Great

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