Introduction
Anva is a legal software provider serving HOA attorneys and law firms across the U.S. They approached us needing a more modern, high-trust website to reflect the professionalism of their product and improve lead generation.
The original site lacked clarity, structure, and strong call-to-actions — critical elements for software companies in the legal niche.
The Goal:
Redesign the website to build trust, simplify navigation, and drive qualified inquiries through a clean and conversion-optimized interface.
Discovery & Strategy
We started with our SmartForm™ onboarding tool to uncover Anva’s primary goals: improved lead generation and clearer messaging for legal decision-makers.
We identified three key personas:
- Solo practitioners needing affordable HOA tools
- Mid-sized law firms looking to scale processes
- Legal tech buyers for multi-firm operations
We also reviewed competitors like Clio and MyCase to benchmark features and presentation styles in the legal software market.
Design & Development
Anva’s new website was built on WordPress with a fast-loading, mobile-first theme. We used a color palette of deep navy, white, and slate gray to create a sleek, trustworthy aesthetic.
Key site components:
- Home Page with sharp product messaging and trust badges
- Feature Overview to highlight functionality in plain terms
- Contact Form integrated with SmartForm™ and follow-up automation
- Demo Request CTA buttons placed strategically throughout
We focused heavily on clarity — trimming unnecessary sections, improving white space, and adding testimonials where possible.
SEO & Optimization
We implemented on-page SEO using RankMath Pro, targeting keywords like:
- HOA law firm software
- legal software for property attorneys
- HOA legal practice automation
Technical and content improvements:
- Added schema markup for software product
- Wrote meta descriptions for every page
- Resized all images and added descriptive alt text
- Submitted an XML sitemap to Google Search Console
We also started building backlinks from legal tech directories and legal blog networks to raise domain authority.
Results & Next Steps
Since launch, Anva has:
- Increased demo requests by 45%
- Cut bounce rate by over 30% on mobile
- Gained visibility on Google for long-tail software keywords
Next, we’ll be expanding their blog section with high-value content around “legal software tips” and “HOA compliance challenges” to increase organic reach.
🚀 Check out the site: anva.com
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