Case Study:

How We Helped Salt-Air Climate Care Launch a Stronger HVAC Brand Online

Salt Air Climate Care came to us with a goal: modernize their online presence and grow. We built a bold new website, launched monthly video reels, and activated Google Ads to boost leads. Now they’re ranking stronger, converting faster, and showing up with confidence.

How It Started

Salt-Air Climate Care had built a strong local reputation, but their online footprint didn’t reflect the level of service they offered. The website was slow, their Instagram had no consistent strategy, and paid ads weren’t even in play.

We stepped in to help them scale, digitally and locally.

Project Overview

Salt-Air provides residential and commercial HVAC services across Palm Beach County. While they had loyal word-of-mouth traffic, they were missing out on leads from search, social, and paid traffic.

Our goal: build a 24/7 digital sales engine..

What We Did

Phase 1: Website + Funnel Build

Rebuilt the entire website with mobile-first Elementor design
Installed our SmartForm™ system to auto-collect name, service needs, phone, and email
Set up email + SMS alerts for real-time quote follow-up
Reorganized service pages for faster loading and better SEO
Added click-to-call buttons across mobile view

Result:
→ Site loads 2.7x faster
→ Visitors stay 58% longer
→ Form submissions doubled in 30 days

Phase 2: Monthly Reels + Social Management

Took over their Instagram account with a full content strategy
Produced 3–5 monthly Reels highlighting team, installs, repairs, and drone footage
Boosted follower count from under 100 to 250+ organically
Increased engagement by 425% in 60 days

View their Instagram: @saltairclimatecare

Phase 3: Google Ads Campaigns

Built a local campaign targeting high-intent HVAC keywords
Launched ads for “AC installation,” “emergency repair,” and “HVAC financing”
Set budget caps and ROI tracking to avoid waste
Created custom landing pages for each ad group

Result:
→ 36 qualified leads in the first month
→ $19 cost-per-lead on average
→ Booked jobs tracked to ad clicks

Full System Delivered

Mobile-optimized WordPress website
SmartForms with real-time alerts
Branded visuals + local photography
Monthly Reels shot and edited by our team
Fully managed Google Ads with tracked ROI
SEO-ready blog template and homepage structure

Salt-Air went from an outdated website and no marketing to a full digital machine running every day, bringing in leads, showcasing the team, and building brand recognition.

Want to Build a System Like This?

We can design your site, automate your lead capture, and drive qualified traffic, just like we did for Salt-Air.

Book your free strategy call
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September 3, 2025
3:49 pm

Trusted by top local businesses right here in Palm Beach County.

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Social media. Website. Video. Strategy.
We’ve worked with hundreds of local businesses across Palm Beach County, so we know what gets results.

★ ★ ★ ★ ★

What They Say

Real Results — Real Clients — Straight From Palm Beach Businesses

Working with Local Social has been an absolute game changer!
If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!

Great company and service! I had them help me with my website and they’ve done a great job. Also. Worked on my SEO which has boosted my business. I highly recommend these guys

Working with Local Social LLC was such a great experience! They created an incredible video for Timeless Wheels Rentals that truly captured the heart of what we do.

We’re so grateful for their talent and support and can’t wait to work together again in the future!

If there is someone that can capture the best shots on the ground or above the ground is the team of Local Social Marketing!! Wow I am obsessed with their work! Highly recommend!

Local Social captured the most perfect moments on camera from our networking event Sunday, the perfect go to marketing company for your business!

Awesome work with Kat and her team. So fun and easy to get everything organized. She and her team go above and beyond to give the best possible product and service. You will love her work.

If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!

I'm absolutely thrilled with the logo you created! You were incredibly quick, responsive, and easy to work with throughout the entire process.

Your pricing was also very reasonable. I highly recommend your services to anyone looking for a talented and efficient graphic designer!

I have been looking for a long time to improve our company’s marketing. I met Thomas at Local Social and he went above and beyond and exceeded our expectations.

I had an amazing experience working with Local Social LLC! Thomas helped me create my first YouTube video, and I couldn’t be happier with how it turned out.

He has the most professional camera equipment, and his expertise in videography, editing, and photography is next level.

Great service and very accommodating. Definitely give this company a try.

Did a project for me on my social media sites and I could not be happier. The media was outstanding and clients were very happy.

Owner is 100% professional and easy to work with. Did not feel rushed at all and covered everything I requested. Will definitely be using again very soon! Highly recommend!

I want to extend a heartfelt thank you to Thomas and the team at Local Social Marketing LLC for their incredible support in covering our Habitat for Humanity Veteran Build Kick-Off event.

From start to finish, he was professional, creative, and truly captured the energy and special moments of the event.

He has an incredible eye for detail, and the final video was beautifully edited—exactly what I was hoping for.

Amazing job these guys did for me logo looks great Very easy going people to work with highly recommend!

Thomas has been such a huge help with my social media these last few months.

I love the platform he uses to share his posts, which I can then approve, edit or comment on. It helps to be able to go back and look at the calendar that he created for the month and know that he has it under control and we can “set it and forget it!”

Great experience and took a weight off of my shoulders to have my posts scheduled for the month without having to worry about it. I highly recommend Thomas and his crew.

Thomas & Sebastian were attentive & responsive with helping me modernize my website!

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