Case Study:

How We Built a High-Converting Site for Anva HOA Law Software

We redesigned Anva’s legal software website with a sleek, trust-focused design, SEO improvements, and demo-driven CTAs — resulting in 45% more demo requests and stronger keyword visibility.

How It Started

Anva, a legal software provider serving HOA attorneys and law firms across the U.S., came to us with a challenge: their existing website didn’t reflect the professionalism of their product or the trustworthiness required in the legal niche.

The old site lacked clarity, strong calls-to-action, and a structured lead path — all critical elements for a SaaS brand targeting law firms.

We kicked things off with our SmartForm™ onboarding process to clarify Anva’s goals: improve lead generation, simplify messaging, and build a modern digital presence that legal decision-makers could trust.

Project Overview

Anva’s audience included three primary personas:

Solo practitioners needing affordable HOA tools
Mid-sized firms looking to scale and automate legal processes
Legal tech buyers handling procurement for multiple offices

Our goal was to build a website that positioned Anva as a trusted partner in the legal software space while creating a clear conversion path for demos and inquiries.

We benchmarked competitors like Clio and MyCase to match the credibility standards of the legal software industry while keeping the interface lean and conversion-optimized.

Initial Website Mockup

*Anva — Law Practice Management Software built for results and trusted by U.S. legal entities.*

Phase 1: Website Redesign

Built on WordPress with a fast-loading, mobile-first theme
Applied a professional palette of deep navy, white, and slate gray for credibility
Designed a conversion-focused homepage with sharp product messaging and trust badges
Added a Feature Overview page to simplify complex functionality into plain terms
Integrated SmartForm™ for contact and follow-ups
Placed “Request a Demo” CTA buttons strategically across pages
Incorporated testimonials and white space to strengthen trust and readability

Phase 2: SEO & Optimization

Implemented RankMath Pro for keyword targeting
Focused on terms like:
- “HOA law firm software”
- “legal software for property attorneys”
- “HOA legal practice automation”
Added schema markup for software products
Wrote unique meta descriptions for all pages
Optimized all images with descriptive alt text + compression for faster load times
Submitted an XML sitemap to Google Search Console
Began backlink acquisition via legal tech directories and niche legal blogs

Phase 3: Performance Enhancements

Simplified navigation for clarity across desktop and mobile
Reduced cluttered sections, improved user flow, and streamlined CTAs
Configured analytics for ongoing performance tracking
Ensured the site was scalable with a future-ready blog hub for content marketing

Key Wins

Demo requests increased by 45% after relaunch
Mobile bounce rate reduced by 30%
Improved visibility for long-tail keywords in the legal software niche
Site speed and user flow enhancements created a higher trust experience
Positioned Anva alongside top-tier competitors while maintaining their unique focus on HOA attorneys

Next Steps

We’re now building a blog-driven content strategy for Anva, focused on topics like legal software best practices and HOA compliance challenges to increase organic reach and establish thought leadership.

Final CTA

We specialize in helping SaaS companies and service providers like Anva build trust-driven websites that convert.
👉 Want results like these for your business? Let’s talk.

🔍 Want results like this? View our portfolio →

August 28, 2025
3:00 pm

Trusted by top local businesses right here in Palm Beach County.

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