How It Started
John Bierkan is a respected PGA coach based in Jupiter, FL.
For years, he worked with an agency that charged too much, responded too slow, and left him with a site that didn’t reflect his skill or reputation.
We’ve known John for a while, and when he came to us, we were more than happy to step in.
The goal was clear: simplify, modernize, and give him something he could actually use without the hassle.
Project Overview
John’s audience includes:
– Golfers in Palm Beach County looking for private coaching
– Visitors booking sessions while in town
– Returning students looking for quick, direct booking access
He needed a site that worked as hard as he does—simple to manage, fast on mobile, and built to convert leads without back-and-forth emails.
We delivered it in just under three weeks.
What We Did
– Rebuilt his entire site on WordPress using Elementor
– Created a mobile-friendly layout with strong CTAs and lesson package info
– Installed a SmartForm with custom email notifications to streamline bookings
– Optimized his Google Business Profile with new photos, categories, and keywords
– Ran a full on-page SEO update: meta titles, alt text, schema, internal linking
– Provided support for future blog content and seasonal updates
– Filmed and published a short-form Instagram reel to help humanize the brand
Instagram Reel
As part of the refresh, we created a simple short-form video introducing John and his coaching style—quick, local, and personal.
Real Improvements
– Fully rebuilt website launched in under 3 weeks
– SmartForm added with real-time alerts and email filtering
– Stronger local rankings across all 99 map points in Jupiter
– Professional online presence that now reflects the quality of his coaching
– Social engagement from students and local followers after reel launch
We’ve always enjoyed working with John Bierkan, he’s a pro in every sense of the word.
Helping him get out from under a bad setup and into something clean and effective was exactly what we’re here for.
If your current site isn’t working for you, we’re always happy to help.
If your current site isn’t working for you, we’re always happy to help. Whether you need a full redesign, smart lead forms, or local SEO that actually brings results, we’ve got you covered.
Book a call here to see what we’d recommend for your business.
