Case Study:

CoolAir Express HVAC

How It Started

CoolAir Express came to us with a single goal: get more service calls — fast.

Their old site was basic, outdated, and offered little more than a list of services and a phone number. No CTAs. No trust signals. No form logic to qualify leads.

They needed a website that was clean, fast-loading, and built to convert clicks into booked jobs.

Project Overview

We kicked things off with our SmartForm™ onboarding and a quick strategy call. Their ideal customers?

Susan, the local mom who needs same-day A/C repair
Mark, the property manager handling 10+ units across Palm Beach

When we analyzed their competitors, we found most were using clunky, slow-loading templates with poor mobile design. That gave us the edge: build bold, fast, and clear — with a mobile-first experience designed to drive leads.

Initial Website Mockup

From cool air to cool design. We gave this HVAC superhero brand a website glow-up that’s as bold and refreshing as the service they provide!

Phase 1: Website Redesign

Built on WordPress with Elementor for flexibility
Clean, bold color palette (blues + grays) with high-visibility action buttons
Homepage featuring seasonal offers + SmartForm™ lead capture
Services page with quick-scan icons + benefit-driven content
Contact page optimized for mobile-first visitors
Sticky “Request a Quote” button on all screens for frictionless booking
Integrated SmartForm™ logic to filter leads by urgency and location (reducing junk leads and improving conversion quality)

Phase 2: SEO & Optimization

Targeted high-intent local keywords, including:
- “HVAC repair Palm Beach County”
- “AC installation near me”
- “Emergency HVAC West Palm Beach”
Deployed RankMath Pro for structured data + schema markup
Wrote optimized metadata and keyword-rich copy
Submitted sitemap to Google Search Console
Added alt text across all visuals
Optimized site speed for fast mobile performance
Synced and enhanced Google Business Profile + added to directories for stronger local SEO

Key Wins

3x increase in inbound service requests within the first 30 days
42% drop in mobile bounce rate
Now ranking page one in Palm Beach County for multiple HVAC terms
Higher-quality leads thanks to SmartForm™ filtering
A clean, modern site that matches the speed and reliability of their service

Next Steps

We’re continuing with CoolAir Express on:

Seasonal landing pages for heating/cooling promotions
A targeted local ad campaign to scale their growth further

Final CTA

We help service providers like CoolAir Express turn outdated websites into high-performance lead engines. From mobile-first design to SEO and conversion-focused SmartForms, we build sites that drive real results.

👉 Want more calls, more leads, and more booked jobs? Book a Free Mockup today and see what your new site could look like before you commit.

August 24, 2025
3:00 pm

Trusted by top local businesses right here in Palm Beach County.

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Social media. Website. Video. Strategy.
We’ve worked with hundreds of local businesses across Palm Beach County, so we know what gets results.

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What They Say

Real Results — Real Clients — Straight From Palm Beach Businesses

Working with Local Social has been an absolute game changer!
If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!

Great company and service! I had them help me with my website and they’ve done a great job. Also. Worked on my SEO which has boosted my business. I highly recommend these guys

Working with Local Social LLC was such a great experience! They created an incredible video for Timeless Wheels Rentals that truly captured the heart of what we do.

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Local Social captured the most perfect moments on camera from our networking event Sunday, the perfect go to marketing company for your business!

Awesome work with Kat and her team. So fun and easy to get everything organized. She and her team go above and beyond to give the best possible product and service. You will love her work.

If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!

I'm absolutely thrilled with the logo you created! You were incredibly quick, responsive, and easy to work with throughout the entire process.

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I have been looking for a long time to improve our company’s marketing. I met Thomas at Local Social and he went above and beyond and exceeded our expectations.

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