How We Turned GreenWay Turf’s Paper Catalog Into a Digital Lead-Gen Powerhouse

How It Started

GreenWay Turf has been a trusted name in turf nutrition since 1976, serving Florida golf courses with custom fertilizer and soil solutions. But their product catalog? Strictly paper—and packed with over 24 different turf products, each requiring in-depth explanation.

They came to us needing more than just a website. They wanted a modern, mobile-friendly platform that made it easy for golf course managers and turf pros to browse, learn, and inquire, all online.

Project Overview

GreenWay’s team had a clear vision:

– Digitize and simplify their full 24-product catalog
– Make the site visually match their packaging and premium turf reputation
– Add inquiry forms that routed leads directly to the right rep
– Reduce friction for new clients looking to explore custom turf programs

We focused on creating a site that educated while it converted—using bold visuals, product-specific callouts, and structured content that made sense even for non-scientists.

What We Did

– Converted the full 24-product paper catalog into a searchable online experience
– Designed a product grid with filters for liquid, granular, and custom blends
– Built custom SmartForms for each turf solution to collect high-quality leads
– Integrated “Request a Free Analysis” funnel across key pages
– Enhanced credibility with decades-in-business trust signals and benefit icons
– Optimized site performance for quick loading across all devices

Real Impact

– GreenWay’s team now has a central hub to direct all leads and partners
– Prospective clients can self-educate and inquire without flipping through paper
– Each product now lives in a dedicated page, optimized for both SEO and conversion
– Feedback from the team: “Now we can finally send people somewhere we’re proud of.”

Final Takeaway

Turning a product catalog into a lead-generating machine is exactly what we built this system for.

If you’re still relying on PDFs or print brochures to explain what you do, let’s build something that works 24/7.

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