How It Started
Like many of our favorite projects, this one began with a referral; Shawn was introduced to us by another happy client, John Bierkan. Shawn Callahan, a highly respected golf coach in Jupiter, Florida, came to us looking to modernize his web presence and grow his business online. We kicked things off with a free custom homepage mockup, followed by a tailored proposal. From there, we handled everything: website redesign, SEO, Google profile optimization, photography, and a built-in scheduling system, all with the goal of turning his site into a high-performing marketing asset.
Project Overview
Shawn Callahan is a respected golf instructor based in Jupiter, Florida, with a strong local following. However, his digital presence wasn’t capturing the traffic or leads he deserved. Our goal was to redesign his website and elevate his local search rankings through a full-service SEO strategy tailored to personal branding and lead generation. As part of this effort, we also coordinated an on-site photography session with CEO Thomas Romanelli, who captured real photos of Shawn in action with students. These images helped establish authenticity and replaced generic stock visuals on the site
Initial Website Mockup
The website design above was our first draft, created to match Shawn’s brand before incorporating real photos from the on-site shoot.
Phase 1: Website Redesign
- Updated site structure for faster load times and mobile responsiveness
- Integrated Calendly to simplify online booking for lessons
- Added custom photos and brand visuals to highlight Shawn’s real clients
- Refined site copy to align with golf-specific terminology and his local target audience
Phase 2: Google Business SEO
- Manually submitted Shawn’s business to 100+ Florida-based and national directories to build trust signals
- Implemented Google Map point optimization and GMB stacking to reinforce local presence
- Improved profile consistency across name, address, and phone (NAP)
- Integrated local keyword targeting for terms like “junior golf development Jupiter” and “golf lessons near me”
Phase 3: Ongoing SEO Growth
- Enhanced on-page SEO with title tags, internal links, and meta descriptions
- Uploaded high-resolution images to increase relevance
- Implemented backlinking strategy from niche-relevant sources
- Configured Google Analytics for ongoing performance tracking
Key Wins
- Website traffic up 61% in the first 30 days post-launch
- Increased local rankings for key terms like “golf instruction Jupiter” and “PGA swing coach”
- Achieved an SEO health score of 80+ through complete on-page optimization
- Submitted Shawn’s business to over 100+ high-authority local and national directories
- Improved keyword visibility for terms like “PGA golf instruction Jupiter” and “private golf coach near me”
- Integrated custom high-definition photography from Thomas Romanelli to enhance brand trust and engagement
- Embedded booking via Calendly, enabling direct lesson scheduling
Next Steps
To scale the momentum, we’re now working with Shawn on adding blog-based case studies and embedding video content to continue building SEO authority while showcasing his client success stories.
We specialize in helping service providers like Shawn attract local clients and stand out online. Want results like these for your business? Let’s talk.
