How It Started
Familywood came to us with a powerful mission—helping families heal through their loved ones’ addiction, even if the person struggling isn’t ready for recovery. They were already doing meaningful work offline and through virtual counseling, but their website didn’t reflect the clarity, empathy, or structure of their services.
They needed more than just a landing page, they needed a digital platform that educated, guided, and reassured families from the first click.
Project Overview
The Familywood team supports parents, spouses, and adult children affected by addiction. Their offerings include:
- Virtual counseling
- Free workshops
- Support groups
- Resources on family roles, healing, and relapse
The challenge? Most people landing on their old site didn’t understand what to do next, or even realize support was available to them, not just the person struggling with addiction.
What We Did
✅ Designed a clear, mobile-friendly homepage to reflect their healing-first message
✅ Reorganized all services and resources into simple dropdowns for fast access
✅ Rewrote copy to speak directly to the reader with empathy and authority
✅ Embedded SmartForms to streamline appointment booking and contact
✅ Optimized for SEO with family-focused keywords around addiction support
✅ Created button flows and CTAs that encourage visitors to “Reach Out” with confidence
✅ Polished the design with soft, calming colors and real family imagery to reinforce trust
Real Improvements
- Clear messaging that speaks to the silent struggles of family members
- User flow optimized to guide visitors toward action (support, booking, learning)
- Professional design that now matches the impact of the work they do
- A site that feels safe, approachable, and purpose-driven
Final Thoughts
This was a project close to the heart. The Familywood team is doing incredible work, and now, their digital presence reflects that.
Want to launch a website that builds trust and converts the right visitors?
