Case Study:

How We Built a High-Converting Site for BuildPro Renovations, a Home Remodeling Firm

We rebuilt BuildPro Renovations’ site into a sleek, conversion-first website with SmartForm™ and a pre-qualifying quiz, delivering 62% more qualified leads.

How It Started

BuildPro Renovations was spending hours chasing the wrong leads, people just “shopping around.” Their old site had a contact form, but no system to qualify serious clients from tire-kickers.

They needed a conversion-focused website that could filter leads fast and focus only on real opportunities. That’s exactly what we built: a smart funnel that pre-qualified prospects while keeping the design sleek and simple.

Project Overview

Through our SmartForm™ onboarding and discovery call, one pain point stood out:

“We waste too much time with price-checkers who aren’t ready to build.”

We designed the site around three core personas:

Homeowners seeking kitchen and bath remodels
Couples planning full home renovations
Realtors & investors looking for reliable contractors

We studied high-end builder portfolios for inspiration, then simplified the user journey for everyday homeowners, blending style with practicality.

Initial Website Mockup

Phase 1: Website Redesign

Platform: WordPress + Elementor for flexibility
Visual style: bold blues, warm wood tones, and real project photography
Homepage with scroll-friendly before/after galleries and testimonials
Services page with clear explainer sections for remodel categories
SmartForm™ estimate calculator with dynamic pricing logic
Interactive quiz funnel to guide users to the right package and pre-qualify leads
Mobile-optimized CTAs throughout for easy scheduling

The quiz funnel proved critical, letting users filter themselves before ever contacting the team, saving time and improving lead quality.

Phase 2: SEO & Optimization

We targeted long-tail, high-intent keywords such as:

“home renovation estimate Palm Beach”
“licensed remodeling contractor Florida”
“kitchen remodel quiz online”

Enhancements included:

RankMath Pro with structured schema markup
Image compression for fast-loading galleries
Alt text on all portfolio photos
Google Search Console + sitemap submission

For off-page SEO, we optimized their Google Business profile, added citations, and secured backlinks from local and industry directories.

Key Wins

Within just 45 days of launch, BuildPro saw:

62% more qualified leads
Dramatically less time wasted on unfit jobs thanks to SmartForm™ and quiz funnel filtering

Next Steps

We’re continuing with BuildPro to launch a seasonal ad campaign and set up automated text follow-ups for missed leads, ensuring no opportunity slips away.

Final Thoughts

We help contractors and service providers like BuildPro turn outdated websites into lead-filtering machines. With SmartForm™ logic, quiz funnels, and conversion-first design, we deliver sites that eliminate the noise and bring in serious jobs.

Want a site that fills your calendar with qualified clients? Book a Free Mockup today and see what your new site could look like before you commit.

August 22, 2025
12:00 pm

Trusted by top local businesses right here in Palm Beach County.

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Social media. Website. Video. Strategy.
We’ve worked with hundreds of local businesses across Palm Beach County, so we know what gets results.

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What They Say

Real Results — Real Clients — Straight From Palm Beach Businesses

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