How It Started
Salt-Air Climate Care had built a strong local reputation, but their online footprint didnāt reflect the level of service they offered. The website was slow, their Instagram had no consistent strategy, and paid ads werenāt even in play.
We stepped in to help them scale, digitally and locally.
Project Overview
Salt-Air provides residential and commercial HVAC services across Palm Beach County. While they had loyal word-of-mouth traffic, they were missing out on leads from search, social, and paid traffic.
Our goal: build a 24/7 digital sales engine..
What We Did
Phase 1: Website + Funnel Build
- Rebuilt the entire website with mobile-first Elementor design
- Installed our SmartForm⢠system to auto-collect name, service needs, phone, and email
- Set up email + SMS alerts for real-time quote follow-up
- Reorganized service pages for faster loading and better SEO
- Added click-to-call buttons across mobile view
Result:
ā Site loads 2.7x faster
ā Visitors stay 58% longer
ā Form submissions doubled in 30 days
Phase 2: Monthly Reels + Social Management
- Took over their Instagram account with a full content strategy
- Produced 3ā5 monthly Reels highlighting team, installs, repairs, and drone footage
- Boosted follower count from under 100 to 250+ organically
- Increased engagement by 425% in 60 days
View their Instagram: @saltairclimatecare
Phase 3: Google Ads Campaigns
- Built a local campaign targeting high-intent HVAC keywords
- Launched ads for āAC installation,ā āemergency repair,ā and āHVAC financingā
- Set budget caps and ROI tracking to avoid waste
- Created custom landing pages for each ad group
Result:
ā 36 qualified leads in the first month
ā $19 cost-per-lead on average
ā Booked jobs tracked to ad clicks
Full System Delivered
- Mobile-optimized WordPress website
- SmartForms with real-time alerts
- Branded visuals + local photography
- Monthly Reels shot and edited by our team
- Fully managed Google Ads with tracked ROI
- SEO-ready blog template and homepage structure
Salt-Air went from an outdated website and no marketing to a full digital machine running every day, bringing in leads, showcasing the team, and building brand recognition.
Want to Build a System Like This?
We can design your site, automate your lead capture, and drive qualified traffic, just like we did for Salt-Air.