Case Study:

How We Helped Slow Flip Lenders Build Authority and Simplify Their Lead Pipeline

We helped Slow Flip Lenders build a full lead funnel from scratch, complete with SmartForms, local SEO, and a clean website that speaks directly to real estate investors looking for fast, flexible capital.

How It Started

This project began with a call from a small but growing real estate lending firm based in Florida. Slow Flip Lenders specializes in helping investors and homebuyers secure fast capital with flexible terms, especially for flips and short-term opportunities.

Before we stepped in, their digital presence was almost nonexistent. No site, no clear brand message, and no lead capture system. They were relying solely on word-of-mouth and offline connections.

They needed a simple, professional site that explained what they do—and made it easy for borrowers to get started.

Project Overview

The client’s goals were clear:

  • Establish legitimacy online with a professional, trustworthy website
  • Explain their niche loan offerings in plain language
  • Collect borrower information quickly and route it to the right team member
  • Stand out from the sea of generic financial sites

We built everything from scratch—from brand visuals to copy to an automated intake system.

What We Did

Phase 1: Website Design & Messaging

  • Designed a clean, professional layout with real estate visuals
  • Wrote all copy focused on speed, simplicity, and trust
  • Highlighted their unique advantage: slow flip terms and personalized service
  • Designed call-to-actions (ā€œGet Pre-Approved,ā€ ā€œSee Loan Optionsā€) that drive conversions
  • Created a lightweight funnel for each loan type

Phase 2: SmartFormā„¢ Integration

  • Installed our signature SmartFormā„¢ to collect borrower info
  • Used conditional logic to segment leads by loan type and urgency
  • Set up email automations to notify the Slow Flip team instantly
  • Ensured submissions were trackable and stored securely

Phase 3: Google Optimization & SEO

  • Claimed and optimized their Google Business Profile
  • Added schema and metadata for SEO visibility
  • Wrote core landing page content with local keyword targeting
  • Configured site analytics for tracking visitor behavior and submission rates

Real Improvements

  • A full lead funnel built from the ground up in under 3 weeks
  • Site now ranks for terms like ā€œfix and flip loan Palm Beachā€ and ā€œshort-term real estate financingā€
  • SmartForm submissions are organized and auto-tagged for faster response
  • The client now has a fully automated inbound lead process
  • Credibility increased with a polished web presence tailored to their niche

Final CTA

This is what we love doing—taking a solid business with offline momentum and giving them the online systems to match.

If you’re in a specialized space like lending, real estate, or finance, we can help build a site that works as hard as you do.

šŸ‘‰ Book a free strategy call or view our portfolio to get started.

Trusted by top local businesses right here in Palm Beach County.

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Social media. Website. Video. Strategy.
We’ve worked with hundreds of local businesses across Palm Beach County, so we know what gets results.

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What They Say

Real Results — Real Clients — Straight From Palm Beach Businesses

Jess and Nate Arnold
Jess and Nate Arnold
Working with Local Social has been an absolute game changer!
If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!
Shawn Callahan
Shawn Callahan
Great company and service! I had them help me with my website and they’ve done a great job. Also. Worked on my SEO which has boosted my business. I highly recommend these guys
Kaitlyn Torres (Timeless Wheels rentals)
Kaitlyn Torres (Timeless Wheels rentals)
Working with Local Social LLC was such a great experience! They created an incredible video for Timeless Wheels Rentals that truly captured the heart of what we do.

We’re so grateful for their talent and support and can’t wait to work together again in the future!

Janet Lopez
Janet Lopez
If there is someone that can capture the best shots on the ground or above the ground is the team of Local Social Marketing!! Wow I am obsessed with their work! Highly recommend!
Victoria Rivera
Victoria Rivera
Local Social captured the most perfect moments on camera from our networking event Sunday, the perfect go to marketing company for your business!
Kris S
Kris S
Awesome work with Kat and her team. So fun and easy to get everything organized. She and her team go above and beyond to give the best possible product and service. You will love her work.

If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!
Elisa Butler
Elisa Butler
I'm absolutely thrilled with the logo you created! You were incredibly quick, responsive, and easy to work with throughout the entire process.

Your pricing was also very reasonable. I highly recommend your services to anyone looking for a talented and efficient graphic designer!
 Melanie Maret
Melanie Maret
I have been looking for a long time to improve our company’s marketing. I met Thomas at Local Social and he went above and beyond and exceeded our expectations.
Alyssa Blake
Alyssa Blake
I had an amazing experience working with Local Social LLC! Thomas helped me create my first YouTube video, and I couldn’t be happier with how it turned out.

He has the most professional camera equipment, and his expertise in videography, editing, and photography is next level.
Jennifer Mcwilliams
Jennifer Mcwilliams
Great service and very accommodating. Definitely give this company a try.
Jt Taylor
Did a project for me on my social media sites and I could not be happier. The media was outstanding and clients were very happy.

Owner is 100% professional and easy to work with. Did not feel rushed at all and covered everything I requested. Will definitely be using again very soon! Highly recommend!
Tiffany Martinez Maglio
I want to extend a heartfelt thank you to Thomas and the team at Local Social Marketing LLC for their incredible support in covering our Habitat for Humanity Veteran Build Kick-Off event.
Amanda Vincenty
From start to finish, he was professional, creative, and truly captured the energy and special moments of the event.

He has an incredible eye for detail, and the final video was beautifully edited—exactly what I was hoping for.
Ryan Hause
Amazing job these guys did for me logo looks great Very easy going people to work with highly recommend!
Debra Borger
Debra Borger
Thomas has been such a huge help with my social media these last few months.

I love the platform he uses to share his posts, which I can then approve, edit or comment on. It helps to be able to go back and look at the calendar that he created for the month and know that he has it under control and we can ā€œset it and forget it!ā€

Dawn Parry
Great experience and took a weight off of my shoulders to have my posts scheduled for the month without having to worry about it. I highly recommend Thomas and his crew.
John Bierkan
John Bierkan
Thomas & Sebastian were attentive & responsive with helping me modernize my website!

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