How It Started
This project began with a call from a small but growing real estate lending firm based in Florida. Slow Flip Lenders specializes in helping investors and homebuyers secure fast capital with flexible terms, especially for flips and short-term opportunities.
Before we stepped in, their digital presence was almost nonexistent. No site, no clear brand message, and no lead capture system. They were relying solely on word-of-mouth and offline connections.
They needed a simple, professional site that explained what they doāand made it easy for borrowers to get started.
Project Overview
The clientās goals were clear:
- Establish legitimacy online with a professional, trustworthy website
- Explain their niche loan offerings in plain language
- Collect borrower information quickly and route it to the right team member
- Stand out from the sea of generic financial sites
We built everything from scratchāfrom brand visuals to copy to an automated intake system.
What We Did
Phase 1: Website Design & Messaging
- Designed a clean, professional layout with real estate visuals
- Wrote all copy focused on speed, simplicity, and trust
- Highlighted their unique advantage: slow flip terms and personalized service
- Designed call-to-actions (āGet Pre-Approved,ā āSee Loan Optionsā) that drive conversions
- Created a lightweight funnel for each loan type
Phase 2: SmartForm⢠Integration
- Installed our signature SmartForm⢠to collect borrower info
- Used conditional logic to segment leads by loan type and urgency
- Set up email automations to notify the Slow Flip team instantly
- Ensured submissions were trackable and stored securely
Phase 3: Google Optimization & SEO
- Claimed and optimized their Google Business Profile
- Added schema and metadata for SEO visibility
- Wrote core landing page content with local keyword targeting
- Configured site analytics for tracking visitor behavior and submission rates
Real Improvements
- A full lead funnel built from the ground up in under 3 weeks
- Site now ranks for terms like āfix and flip loan Palm Beachā and āshort-term real estate financingā
- SmartForm submissions are organized and auto-tagged for faster response
- The client now has a fully automated inbound lead process
- Credibility increased with a polished web presence tailored to their niche
Final CTA
This is what we love doingātaking a solid business with offline momentum and giving them the online systems to match.
If youāre in a specialized space like lending, real estate, or finance, we can help build a site that works as hard as you do.
š Book a free strategy call or view our portfolio to get started.