Case Study:

How We Built a High-Converting Site for 2nd Street Auto Detailing

Introduction
2nd Street (also known as 2.0 Car Detailing) is a premium automotive detailing service based in the Treasure Valley. They offer vinyl wraps, paint protection film, tinting, and full detailing services — all backed by a pickup/drop-off model. The issue? Their website didn’t match their high-end service or speak to modern car owners looking for quick trust and easy booking.

The Goal: Build a high-performance site that converts visits into booked appointments, while clearly showcasing their top-tier services and making the brand feel polished, bold, and professional.

Discovery & Strategy

We kicked things off with a SmartForm™ intake followed by a short strategy call. Their goal was clear: attract busy car owners looking for quality, speed, and convenience.

Three ideal client types emerged:

Car enthusiasts wanting wraps and protection
Busy professionals needing hassle-free detailing
Dealerships or realtors looking to impress with fleet services

We reviewed a few competitors in the Boise area and luxury auto service providers nationwide to get a feel for strong visual and trust elements.

Design & Build

We built the site on WordPress using Elementor Pro, choosing bold imagery, dark-themed contrast, and high-impact headlines. The color scheme leans sleek — black, white, metallic gray — giving it that “showroom” look online.

Key pages include:

Homepage with big trust indicators, service highlights, and a strong hook
Services page with collapsible sections for each detailing option
About Us to humanize the brand and boost trust
Booking Page integrated with a clean appointment system (Calendly-style)

Features added:

Mobile-first responsive layout
“Pickup/Drop-off Available” icon and banner
Integrated reviews section + CTA at multiple points

SEO & Optimization

From day one, we built this to rank locally in the Treasure Valley:

Keyword targets:

auto detailing Treasure Valley
paint protection Boise
mobile car detailing Meridian

We installed RankMath Pro, submitted the sitemap via Google Search Console, and structured the content with H1–H3 tags and keyword-rich meta descriptions. Alt tags were added for every image.

We also submitted the business to local directories and built starter backlinks from Boise-focused platforms and niche car service forums.

Results & Next Steps

Since launch, 2nd Street has:

Increased weekly appointment inquiries by 70%
Seen users spend 2x more time on the site compared to the old version
Now ranks on Google page 2 for multiple Treasure Valley keywords

Next up: We’re working on Google Ads and an Instagram content system to turn daily work into monthly lead generation.

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June 24, 2025
11:04 pm

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