Case Study:

How We Built a High-Converting Site for Caliber Cleaning — a Local Service Pro

Caliber Cleaning tripled efficiency with a new WordPress site featuring SmartForm™ booking and SEO — boosting bookings by 200% and reducing weekly admin work by 8–10 hours.

How It Started

Caliber Cleaning had loyal clients but a broken system. Their old site couldn’t take bookings, quotes, or reminders — which meant hours of back-and-forth texts just to schedule a job.

They needed a modern, mobile-first website that let clients request, schedule, and get automated reminders — all without endless phone tag.

Project Overview

We onboarded Caliber through our SmartForm™ intake system and kickoff call with the owner. The mission was simple: build a site that looked clean and professional while cutting down admin time.

Their ideal clients included:

Busy homeowners who want to “book it and forget it”
Airbnb hosts needing recurring cleanings
Local offices looking for reliable ongoing service

Instead of bloated national booking systems, we designed something fast, local, and personal.

Initial Website Mockup

We rebuilt Caliber Cleaning’s website with SmartForm™ booking, SEO, and automation — boosting bookings by 200%, saving 10 admin hours weekly, and cutting bounce rates in half.

Phase 1: Website Redesign

Built on WordPress with Elementor for flexibility
Clean, trustworthy design with crisp white, navy blue, and soft gradients
Homepage featuring service highlights + testimonials
Services page with breakdowns and before/after galleries
Booking form powered by SmartForm™ with conditional logic (users choose job type, urgency, and location)
Contact page with embedded Google Map
Sticky “Request a Quote” button on every screen

The result? Clients could now self-book instantly, cutting down wasted calls and manual scheduling.

Phase 2: SEO & Optimization

Targeted high-intent local keywords like:
- “home cleaning Palm Beach County”
- “book cleaning service near me”
- “cleaning quotes online Florida”
Optimized every page with RankMath Pro metadata and schema
Added alt text across all service photos
Compressed images + enabled lazy loading for mobile speed
Submitted sitemap to Google Search Console
Added business listings to Google Business, Yelp, and trusted directories

Key Wins

Bookings increased by 200% within the first 30 days
8–10 admin hours saved per week thanks to automated SmartForm™ logic
Mobile bounce rate cut nearly in half with a fast, user-friendly design
Improved trust and credibility with testimonials, visuals, and clear booking flows

Next Steps

We’re continuing with Caliber to build follow-up automations and seasonal promo landing pages designed to drive repeat business and higher lifetime value.

Final CTA

We help local service providers like Caliber Cleaning turn outdated sites into booking engines that run on autopilot. From design and SEO to SmartForm™ automation, we deliver websites that cut down admin time and drive more jobs.

👉 Want results like these for your business? Book a Free Mockup today and see your new site before you commit.

August 21, 2025
12:00 pm

Trusted by top local businesses right here in Palm Beach County.

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Social media. Website. Video. Strategy.
We’ve worked with hundreds of local businesses across Palm Beach County, so we know what gets results.

★ ★ ★ ★ ★

What They Say

Real Results — Real Clients — Straight From Palm Beach Businesses

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