How We Built a High-Converting Site for Caliber Cleaning — a Local Service Pro

🚀 See the site: https://calibercleaning.com
🔍 Want one like this? https://localsocial.blog

Introduction

Caliber Cleaning was spending hours on back-and-forth texts just to book a job.
They had loyal clients — but their old site didn’t let people book anything.

No quote form. No reminders. No flow.
They needed a modern, mobile-first website that let clients request, schedule, and get reminders — all without playing phone tag.

Discovery & Strategy

We onboarded Caliber through our SmartForm™ intake system and a kickoff call with the owner.
They wanted something simple and clean — but powerful enough to reduce admin time.

Their target users were:

1. Busy homeowners who want to book and forget it
2. Airbnb hosts needing recurring cleaning
3. Local business offices looking for ongoing service

We looked at national booking sites for inspiration — but designed something faster, local, and more personal.

Design & Build

We built the site on WordPress with Elementor and integrated Fluent Forms for SmartForm™ booking.
The visual vibe? Crisp white, navy blue, and soft gradients for a trustworthy, fresh look.

Pages we created:

• Homepage with service highlights + testimonials
• Services breakdown page with before/after galleries
• Smart booking form with service categories
• Contact page with Google Map embed
• Sticky “Request a Quote” button across all screens

SmartForm™ was set up with conditional logic so users could self-select the job type, urgency, and location — cutting down on wasted calls.

SEO & Optimization

We focused on local search with keywords like:

• “home cleaning Palm Beach County”
• “book cleaning service near me”
• “cleaning quotes online Florida”

Optimization tools included:
✅ RankMath Pro for metadata and schema
✅ Image compression and lazy load for mobile speed
✅ Alt tags across service photos
✅ GSC sitemap submission and crawl indexing

We also set them up on Google Business, Yelp, and a few trusted local directories.

Results & Next Steps

Here’s what changed after launch:
✅ Bookings increased by 200% within 30 days
✅ Admin hours dropped by 8–10 per week
✅ Bounce rate cut nearly in half on mobile

Next up?
We’re launching follow-up automations and seasonal promo pages to drive repeat bookings.

Final CTA

🚀 Visit the finished site
🔍 Want us to build yours? Tap here to get started

Less back-and-forth. More booked jobs. That’s what we build.