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Case Study:

How Trussville Pet Resort Grew Local Engagement with Local Social Marketing

In a digital world, even the cutest pets need a strong social presence.

When Trussville Pet Resort, a full-service pet boarding and grooming facility in Alabama, wanted to increase visibility and customer engagement, they teamed up with Local Social Marketing LLC for a creative and consistent content strategy. The result? Clean, branded, scroll-stopping content that builds trust and fills the schedule.


🐶 The Goal

Trussville Pet Resort wasn’t just looking for pretty graphics — they needed:

  • 📅 Monthly social content that’s easy to post
  • 📍 More local visibility through engaging posts
  • 💡 A brand voice that felt friendly, clean, and trustworthy
  • 📞 Increased bookings for boarding, grooming, and seasonal care

🎨 The Deliverables

Local Social delivered a full branded graphic suite with:

✅ Consistent use of Trussville’s brand identity across all graphics
✅ On-theme content for holidays (St. Patrick’s Day, National Puppy Day)
✅ Reminders for seasonal services like spring break boarding
✅ Location and contact info baked into grooming promos
✅ Engaging, shareable posts like “Dog Facts” and “Respect Your Cat Day”

This made it easy for the Trussville team to stay active online, attract pet owners, and maintain brand professionalism across all platforms.


📍 Designed for Local SEO + Engagement

Each visual was built with local relevance and user behavior in mind:

  • 📸 Pet-forward images designed to catch attention in the feed
  • 📍 Business info included for brand recognition and calls to action
  • 🧼 Reinforced trust with visuals of happy, clean pets
  • 🔁 Easily re-used for future reposts or boosted ads

We also paired these graphics with content calendars and optional caption support — making it easy for their team to stay consistent with minimal effort.


📈 The Results

With just one month of refreshed visuals and simplified posting, Trussville Pet Resort saw:

✅ A noticeable increase in engagement on Facebook and Instagram
✅ More inquiries around boarding during holiday breaks
✅ Better visibility for grooming and general awareness
✅ A streamlined system for staying active online — without stress


🐕 Want to Elevate Your Pet Business Online?

Whether you run a vet clinic, grooming business, doggy daycare, or boarding service — we help brands like Trussville Pet Resort:

✔️ Stay relevant
✔️ Book more services
✔️ Build lasting trust in their local community

📞 Book a discovery call
🌐 Visit localsocialmarketingllc.com
📲 Text us anytime — we’re easy to work with and fast to deliver.


Local Social Marketing LLC
Your go-to partner for scroll-stopping content that converts.
Web | Social | SEO | Branding

We’ve partnered with some of the best businesses in West Palm Beach, Florida

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Helping them grow, stand out, and thrive. Let’s make your brand the next local success story!

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Local Social Palm Beach Marketing (3)
John Bierkan
John Bierkan
Thomas & Sebastian were attentive & responsive with helping me modernize my website!
Victoria Rivera
Victoria Rivera
Local Social captured the most perfect moments on camera from our networking event Sunday, the perfect go to marketing company for your business!
Janet Lopez
Janet Lopez
If there is someone that can capture the best shots on the ground or above the ground is the team of Local Social Marketing!! Wow I am obsessed with their work! Highly recommend!
Janet Lopez
Janet Lopez
Working with Local Social has been an absolute game changer! Thomas is truly the best when it comes to executing and delivering top-tier marketing services. If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!
Kris S
Kris S
Awesome work with Kat and her team. So fun and easy to get everything organized. She and her team go above and beyond to give the best possible product and service. You will love her work. If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!
Elisa Butler
Elisa Butler
I'm absolutely thrilled with the logo you created! You were incredibly quick, responsive, and easy to work with throughout the entire process. Your pricing was also very reasonable. I highly recommend your services to anyone looking for a talented and efficient graphic designer!
Melanie Maret
I have been looking for a long time to improve our company’s marketing. I met Thomas at Local Social and he went above and beyond and exceeded our expectations.
Debra Borger
Debra Borger
Thomas has been such a huge help with my social media these last few months. I love the platform he uses to share his posts, which I can then approve, edit or comment on. It helps to be able to go back and look at the calendar that he created for the month and know that he has it under control and we can “set it and forget it!” He’s very professional!
Alyssa Blake
Alyssa Blake
I had an amazing experience working with Local Social LLC! Thomas helped me create my first YouTube video, and I couldn’t be happier with how it turned out. He has the most professional camera equipment, and his expertise in videography, editing, and photography is next level.
Jennifer Mcwilliams
Jennifer Mcwilliams
Great service and very accommodating. Definitely give this company a try.
Jt Taylor
Did a project for me on my social media sites and I could not be happier. The media was outstanding and clients were very happy. Owner is 100% professional and easy to work with. Did not feel rushed at all and covered everything I requested. Will definitely be using again very soon! Highly recommend!
Tiffany Martinez Maglio
I want to extend a heartfelt thank you to Thomas and the team at Local Social Marketing LLC for their incredible support in covering our Habitat for Humanity Veteran Build Kick-Off event.
Amanda Vincenty
I couldn’t be happier with the amazing work Thomas from Local Social Marketing & Web Design did as the videographer for my event! From start to finish, he was professional, creative, and truly captured the energy and special moments of the event. He has an incredible eye for detail, and the final video was beautifully edited—exactly what I was hoping for.
Ryan Hause
Amazing job these guys did for me logo looks great Very easy going people to work with highly recommend!
Dawn Parry
Great experience and took a weight off of my shoulders to have my posts scheduled for the month without having to worry about it. I highly recommend Thomas and his crew.

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