Introduction
CoolAir Express came to us with one goal: get more service calls, fast.
They had a basic site that felt outdated, with no real structure to guide leads.
No CTAs, no form logic, no trust signals — just a list of services and a phone number.
They needed a site that looked clean, loaded fast, and turned clicks into booked jobs.
We jumped in to rebuild the experience and plug it directly into their growth engine.
Discovery & Strategy
We kicked off with our SmartForm™ onboarding process and a quick strategy call.
Their ideal customers? Homeowners needing quick HVAC service and property managers.
From that, we built two core personas:
- Susan, the local mom who needs same-day A/C repair
- Mark, the property manager handling 10+ units across Palm Beach
We also scoped out a few competitors — most were stuck with slow, clunky templates.
So we leaned into bold visuals, speed, and clarity — with a mobile-first mindset.
Design & Build
We built the new CoolAir Express site on WordPress using Elementor for flexibility.
The brand style? Clean, bold, and service-forward — with blues, grays, and action buttons.
Pages included:
- Homepage with seasonal offers + SmartForm™
- “Services” page with fast-scan icons and benefits
- Mobile-optimized contact page
- Sticky “Request a Quote” button on all screens
We added dynamic visuals and a SmartForm™ that filters leads by urgency and location.
The result? Fewer junk inquiries, more high-intent leads.
SEO & Optimization
We targeted keywords like:
- “HVAC repair Palm Beach County”
- “AC installation near me”
- “Emergency HVAC West Palm Beach”
RankMath Pro helped us map schema, optimize metadata, and compress images.
We also:
- Submitted a sitemap to Google Search Console
- Added alt text to all images
- Optimized load speed for mobile
We connected their Google Business profile and added directory listings for citations.
Results & Next Steps
Within the first month, CoolAir Express tripled inbound service requests.
Mobile bounce rate dropped by 42%.
They’re ranking page one for multiple HVAC terms in their county.
Next up?
We’re building out seasonal landing pages and launching a local ad campaign.
Call to Action
🚀 View the site
🔍 Want a site like this? See our work
Let’s turn clicks into calls — not just page views.
