Case Study:

A Luxury Shopify Build for Solstice Timepiece

We designed Solstice Timepiece’s Shopify site with a luxury-first approach — boosting mobile checkout rates, increasing customer inquiries, and giving their team full control over launches and promotions.

How It Started

For high-end eCommerce, every detail matters — from page speed and product flow to visual storytelling and mobile perfection.

That’s why Solstice Timepiece, a luxury watch brand specializing in sapphire crystal and stainless-steel craftsmanship, partnered with Local Social Marketing LLC. Their mission? Create a Shopify storefront that reflected the sophistication of their timepieces while driving conversions and making management easy for internal staff.

Project Overview

Solstice needed a Shopify 2.0 build that could:

Present a premium watch line with style and clarity
Convert mobile shoppers with frictionless UX
Showcase testimonials, new arrivals, and bestsellers
Keep backend management simple for staff handling launches, discounts, and collections
Deliver a luxury digital brand experience on par with their product

We set out to craft a storefront that looked sleek and high-end — but was also fast, scalable, and designed to sell.

Initial Shopify Mockup

*Solstice Timepieces — Elegant designs with Sapphire Crystal watches crafted for timeless style.*

Phase 1: Shopify Storefront Design

Branded Homepage Layout
- Hero section featuring the Sapphire Crystal Collection
- Seamless “Shop Now” call-to-actions
- Elegant typography and Apple-style spacing
Product Collections Page
- Visually rich grids with quick-click options
- Carousel for “Top Picks” and customer favorites
Customer Testimonials Section
- Visible reviews for instant trust
- Light scroll animations for engagement
Optimized Navigation & Footer
- Dropdown menus for “Shop All” and “Shop by Collection”
- Clean footer with service links, newsletter opt-in, and account login

Phase 2: Visual Strategy

We leaned into product-first design to highlight craftsmanship and luxury:

Retina-ready display for watch photography
Whitespace and color-blocking to emphasize detail
Minimalist palette to keep the product as the star
High-contrast text for accessibility and readability on all devices

Phase 3: Shopify Optimization

Built on Shopify 2.0 architecture for speed and scalability
Configured apps for smooth checkout and customer reviews
Enabled staff-friendly backend for managing promotions and product launches
Optimized for mobile, ensuring luxury shopping experience on small screens

Key Wins

Increased dwell time and scroll depth on homepage
Higher checkout completion rates from mobile users
More direct customer inquiries through the contact form
Stronger first impressions for new visitors with a luxury-inspired design
Full internal control for staff to manage collections, discounts, and launches without external support

Next Steps

We’re now working with Solstice on expanding their brand content — including product photography, storytelling-driven landing pages, and SEO campaigns to grow organic reach alongside their Shopify store.

Final CTA

We specialize in building luxury-inspired Shopify sites that don’t just look beautiful — they’re designed to sell. From product photography and store setup to SEO and content bundles, we deliver a complete solution for scaling eCommerce brands.

👉 Launching a premium product? Scaling a Shopify store? Or just need a polished digital storefront? Book a Free Mockup today or call us today and see what your brand could look like before you commit.

August 25, 2025
3:00 pm

Trusted by top local businesses right here in Palm Beach County.

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Social media. Website. Video. Strategy.
We’ve worked with hundreds of local businesses across Palm Beach County, so we know what gets results.

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What They Say

Real Results — Real Clients — Straight From Palm Beach Businesses

Working with Local Social has been an absolute game changer!
If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!

Great company and service! I had them help me with my website and they’ve done a great job. Also. Worked on my SEO which has boosted my business. I highly recommend these guys

Working with Local Social LLC was such a great experience! They created an incredible video for Timeless Wheels Rentals that truly captured the heart of what we do.

We’re so grateful for their talent and support and can’t wait to work together again in the future!

If there is someone that can capture the best shots on the ground or above the ground is the team of Local Social Marketing!! Wow I am obsessed with their work! Highly recommend!

Local Social captured the most perfect moments on camera from our networking event Sunday, the perfect go to marketing company for your business!

Awesome work with Kat and her team. So fun and easy to get everything organized. She and her team go above and beyond to give the best possible product and service. You will love her work.

If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!

I'm absolutely thrilled with the logo you created! You were incredibly quick, responsive, and easy to work with throughout the entire process.

Your pricing was also very reasonable. I highly recommend your services to anyone looking for a talented and efficient graphic designer!

I have been looking for a long time to improve our company’s marketing. I met Thomas at Local Social and he went above and beyond and exceeded our expectations.

I had an amazing experience working with Local Social LLC! Thomas helped me create my first YouTube video, and I couldn’t be happier with how it turned out.

He has the most professional camera equipment, and his expertise in videography, editing, and photography is next level.

Great service and very accommodating. Definitely give this company a try.

Did a project for me on my social media sites and I could not be happier. The media was outstanding and clients were very happy.

Owner is 100% professional and easy to work with. Did not feel rushed at all and covered everything I requested. Will definitely be using again very soon! Highly recommend!

I want to extend a heartfelt thank you to Thomas and the team at Local Social Marketing LLC for their incredible support in covering our Habitat for Humanity Veteran Build Kick-Off event.

From start to finish, he was professional, creative, and truly captured the energy and special moments of the event.

He has an incredible eye for detail, and the final video was beautifully edited—exactly what I was hoping for.

Amazing job these guys did for me logo looks great Very easy going people to work with highly recommend!

Thomas has been such a huge help with my social media these last few months.

I love the platform he uses to share his posts, which I can then approve, edit or comment on. It helps to be able to go back and look at the calendar that he created for the month and know that he has it under control and we can “set it and forget it!”

Great experience and took a weight off of my shoulders to have my posts scheduled for the month without having to worry about it. I highly recommend Thomas and his crew.