Local Social (20)
Get Your Free Growth Plan

Case Study:

BuildPro Renovations

We rebuilt BuildPro Renovations’ site into a sleek, conversion-first website with SmartForm™ and a pre-qualifying quiz, delivering 62% more qualified leads.
Instagram Facebook Linkedin

How It Started

BuildPro Renovations was spending hours chasing the wrong leads, people just “shopping around.” Their old site had a contact form, but no system to qualify serious clients from tire-kickers.

They needed a conversion-focused website that could filter leads fast and focus only on real opportunities. That’s exactly what we built: a smart funnel that pre-qualified prospects while keeping the design sleek and simple.

Project Overview

Through our SmartForm™ onboarding and discovery call, one pain point stood out:

“We waste too much time with price-checkers who aren’t ready to build.”

We designed the site around three core personas:

  • Homeowners seeking kitchen and bath remodels
  • Couples planning full home renovations
  • Realtors & investors looking for reliable contractors

We studied high-end builder portfolios for inspiration, then simplified the user journey for everyday homeowners, blending style with practicality.

Initial Website Mockup

Phase 1: Website Redesign

  • Platform: WordPress + Elementor for flexibility
  • Visual style: bold blues, warm wood tones, and real project photography
  • Homepage with scroll-friendly before/after galleries and testimonials
  • Services page with clear explainer sections for remodel categories
  • SmartForm™ estimate calculator with dynamic pricing logic
  • Interactive quiz funnel to guide users to the right package and pre-qualify leads
  • Mobile-optimized CTAs throughout for easy scheduling

The quiz funnel proved critical, letting users filter themselves before ever contacting the team, saving time and improving lead quality.

Phase 2: SEO & Optimization

We targeted long-tail, high-intent keywords such as:

  • “home renovation estimate Palm Beach”
  • “licensed remodeling contractor Florida”
  • “kitchen remodel quiz online”

Enhancements included:

  • RankMath Pro with structured schema markup
  • Image compression for fast-loading galleries
  • Alt text on all portfolio photos
  • Google Search Console + sitemap submission

For off-page SEO, we optimized their Google Business profile, added citations, and secured backlinks from local and industry directories.

Key Wins

Within just 45 days of launch, BuildPro saw:

  • 62% more qualified leads
  • Dramatically less time wasted on unfit jobs thanks to SmartForm™ and quiz funnel filtering

Next Steps

We’re continuing with BuildPro to launch a seasonal ad campaign and set up automated text follow-ups for missed leads, ensuring no opportunity slips away.

Final Thoughts

We help contractors and service providers like BuildPro turn outdated websites into lead-filtering machines. With SmartForm™ logic, quiz funnels, and conversion-first design, we deliver sites that eliminate the noise and bring in serious jobs.

Want a site that fills your calendar with qualified clients? Book a Free Mockup today and see what your new site could look like before you commit.

?

Frequently asked questions

We work with small to mid-sized South Florida businesses that want a high-performing, professionally built website without managing developers, designers, or the technical headaches themselves.

Every build includes custom design, mobile optimization, SEO foundation, contact forms, and launch support. Larger packages also include sales funnels, booking systems, and CRM integration.

Minimal. We handle strategy, design, and development. We just need your branding assets, content direction, and feedback at key approval stages before we go live.

Yes. Our team handles everything from page structure and messaging to calls to action so your site speaks directly to your ideal client and moves them to act.

Absolutely. From online stores to membership sites and booking portals, we build custom solutions that fit seamlessly into your workflow.

Absolutely. We design and develop custom web applications, dashboards, and internal tools tailored to how your business actually operates. From client portals and booking systems to internal management tools, everything is built to integrate seamlessly with your existing website, CRM, and workflows.

We build on WordPress, Full-Code HTML, React, Next.js, CSS code and custom solutions depending on your goals, budget, and whether you need e-commerce, booking, or automation capabilities built in.

Most websites are designed, built, and launched within 2 to 4 weeks depending on scope. Larger projects with funnels or custom integrations typically run 4 to 6 weeks.

We offer ongoing maintenance, hosting support, and performance monitoring. Most clients stay on a monthly retainer so their site continues to grow and convert over time.

Due to the high quality nature of the work, there will be no refunds issued past the first week of service. However, no refunds will be issued for completed work.

  • Local Social Marketing helps Palm Beach businesses grow with web design, videography, and digital marketing.
→ Quick / Links
→ Service / Areas
→ Reach / Us
Instagram Facebook Linkedin Envelope