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How We Revamped BrightSpace Media’s Social Presence — and Turned Posts Into Performance

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🔍 Want content that actually converts? Let’s build your strategy


Introduction

BrightSpace Media was stuck in a cycle we see too often — inconsistent posts, low engagement, and no real strategy.
They had great services but weren’t showing up with clarity or consistency on social.

Their goal? Get noticed, stay relevant, and drive actual business from social media.
We stepped in to build a content system that delivered just that.


Discovery & Strategy

We kicked things off with a full audit of their social profiles and a SmartForm™ intake.
The biggest red flags? No posting schedule, no call-to-action strategy, and visuals that didn’t match their brand.

We identified three ideal personas:

  1. Entrepreneurs needing branding help
  2. Small businesses wanting to grow their reach
  3. Agencies looking for white-labeled creative support

From there, we mapped out a 77-day posting plan based on our Palm Beach 77 System — built for consistency and conversions.


Design & Content Build

We created custom-branded post templates using Canva and CapCut for motion graphics.
Then we designed a weekly mix of:

  • Reels with quick tips + client showcases
  • Carousels that explained services in under 10 seconds
  • Stories and polls for engagement
  • Strategic CTAs that funneled leads into their DMs or link-in-bio

Every piece followed a system — not guesswork. And it showed.


Optimization & Growth

We tracked performance weekly using Meta Insights + hashtag testing.
We refined the content by post type, best times to publish, and user interaction trends.

Tactics included:
✅ Trending audio clips in Reels
✅ Strategic hashtag clusters
✅ CTA-style captions to spark saves and shares
✅ Instagram DM quiz funnel to pre-qualify leads


Results & Next Steps

In just 6 weeks, BrightSpace Media saw:
✅ 187% growth in followers
✅ 3.5x increase in post engagement
✅ Daily DM inquiries from warm leads

Next up?
We’re launching a mini-course funnel and testing local ads to turn that social visibility into real revenue.


Final CTA

🚀 See more case studies
🔍 Want this done for your brand? Let’s talk

Social media shouldn’t be a chore — it should be your growth engine. Let’s build yours.

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Thomas Romanelli

CEO
South Florida
Professional Videographer

We’ve partnered with some of the best businesses in West Palm Beach, Florida

Helping them grow, stand out, and thrive. Let’s make your brand the next local success story!

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Recent Cases

We’re a local team of creators, developers, and marketers who work around your schedule.

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Local Social Palm Beach Marketing (3)
John Bierkan
John Bierkan
Thomas & Sebastian were attentive & responsive with helping me modernize my website!
Victoria Rivera
Victoria Rivera
Local Social captured the most perfect moments on camera from our networking event Sunday, the perfect go to marketing company for your business!
Janet Lopez
Janet Lopez
If there is someone that can capture the best shots on the ground or above the ground is the team of Local Social Marketing!! Wow I am obsessed with their work! Highly recommend!
Janet Lopez
Janet Lopez
Working with Local Social has been an absolute game changer! Thomas is truly the best when it comes to executing and delivering top-tier marketing services. If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!
Kris S
Kris S
Awesome work with Kat and her team. So fun and easy to get everything organized. She and her team go above and beyond to give the best possible product and service. You will love her work. If you’re anywhere in Jupiter, Palm Beach Gardens, or along the Treasure Coast, I couldn’t recommend Thomas and Local Social more!
Elisa Butler
Elisa Butler
I'm absolutely thrilled with the logo you created! You were incredibly quick, responsive, and easy to work with throughout the entire process. Your pricing was also very reasonable. I highly recommend your services to anyone looking for a talented and efficient graphic designer!
Melanie Maret
I have been looking for a long time to improve our company’s marketing. I met Thomas at Local Social and he went above and beyond and exceeded our expectations.
Debra Borger
Debra Borger
Thomas has been such a huge help with my social media these last few months. I love the platform he uses to share his posts, which I can then approve, edit or comment on. It helps to be able to go back and look at the calendar that he created for the month and know that he has it under control and we can “set it and forget it!” He’s very professional!
Alyssa Blake
Alyssa Blake
I had an amazing experience working with Local Social LLC! Thomas helped me create my first YouTube video, and I couldn’t be happier with how it turned out. He has the most professional camera equipment, and his expertise in videography, editing, and photography is next level.
Jennifer Mcwilliams
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Great service and very accommodating. Definitely give this company a try.
Jt Taylor
Did a project for me on my social media sites and I could not be happier. The media was outstanding and clients were very happy. Owner is 100% professional and easy to work with. Did not feel rushed at all and covered everything I requested. Will definitely be using again very soon! Highly recommend!
Tiffany Martinez Maglio
I want to extend a heartfelt thank you to Thomas and the team at Local Social Marketing LLC for their incredible support in covering our Habitat for Humanity Veteran Build Kick-Off event.
Amanda Vincenty
I couldn’t be happier with the amazing work Thomas from Local Social Marketing & Web Design did as the videographer for my event! From start to finish, he was professional, creative, and truly captured the energy and special moments of the event. He has an incredible eye for detail, and the final video was beautifully edited—exactly what I was hoping for.
Ryan Hause
Amazing job these guys did for me logo looks great Very easy going people to work with highly recommend!
Dawn Parry
Great experience and took a weight off of my shoulders to have my posts scheduled for the month without having to worry about it. I highly recommend Thomas and his crew.

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