Introduction
2nd Street (also known as 2.0 Car Detailing) is a premium automotive detailing service based in the Treasure Valley. They offer vinyl wraps, paint protection film, tinting, and full detailing services — all backed by a pickup/drop-off model. The issue? Their website didn’t match their high-end service or speak to modern car owners looking for quick trust and easy booking.
The Goal: Build a high-performance site that converts visits into booked appointments, while clearly showcasing their top-tier services and making the brand feel polished, bold, and professional.
Discovery & Strategy
We kicked things off with a SmartForm™ intake followed by a short strategy call. Their goal was clear: attract busy car owners looking for quality, speed, and convenience.
Three ideal client types emerged:
- Car enthusiasts wanting wraps and protection
- Busy professionals needing hassle-free detailing
- Dealerships or realtors looking to impress with fleet services
We reviewed a few competitors in the Boise area and luxury auto service providers nationwide to get a feel for strong visual and trust elements.
Design & Build
We built the site on WordPress using Elementor Pro, choosing bold imagery, dark-themed contrast, and high-impact headlines. The color scheme leans sleek — black, white, metallic gray — giving it that “showroom” look online.
Key pages include:
- Homepage with big trust indicators, service highlights, and a strong hook
- Services page with collapsible sections for each detailing option
- About Us to humanize the brand and boost trust
- Booking Page integrated with a clean appointment system (Calendly-style)
Features added:
- Mobile-first responsive layout
- “Pickup/Drop-off Available” icon and banner
- Integrated reviews section + CTA at multiple points
SEO & Optimization
From day one, we built this to rank locally in the Treasure Valley:
Keyword targets:
- auto detailing Treasure Valley
- paint protection Boise
- mobile car detailing Meridian
We installed RankMath Pro, submitted the sitemap via Google Search Console, and structured the content with H1–H3 tags and keyword-rich meta descriptions. Alt tags were added for every image.
We also submitted the business to local directories and built starter backlinks from Boise-focused platforms and niche car service forums.
Results & Next Steps
Since launch, 2nd Street has:
- Increased weekly appointment inquiries by 70%
- Seen users spend 2x more time on the site compared to the old version
- Now ranks on Google page 2 for multiple Treasure Valley keywords
Next up: We’re working on Google Ads and an Instagram content system to turn daily work into monthly lead generation.
🚀 Check out the site
🔍 Want a site like this? Get started at localsocial.blog
